New Ad: Chlormint

So, as was the news about Perfetti signing Salman Khan, we have a new Chlormint ad featuring not only Salman Khan but brother Sohail Khan as well. Take a look

Chlormint here, comes back with its old tagline

Dobara Mat Poochna

but with a small modification. The new tagline is

Bina Taiyaari Ke Dobara Mat Poochna

The setup in the ad, that of an airplane somehow brings the Halls Ad with a similar setup

Moving back to the Chlormint ad, it is the first of probably a new campaign with a modified tagline. I personally, didn't like the ad one bit and it appears to be utter waste of the two stars featuring in the commercial. The need to rope in a celebrity is also not evident. The brand is in itself well established and I am not sure if a celebrity endorsing it can boost it further. Probably, it is an answer to Deepika Padukone endorsing Orbit.
The change in the taglines also, according to me, wasn't necessary. I had a mixed view on the earlier tagline Dobara Mat Poochna. The first view is that Chlormint is often consumed by smokers after a smoke and since smoking is still not something which is seen in a bright light in our society, thereby, the question Hum Chlormint kyo khate hain? shouldn't be asked explicitly and an answer to it should be assumed that the person is having it after a smoke. Therefore, Dobara Mat Poochna.

The other view is that, it is NOT only for smokers and you don't need a reason to have Chlormint so don't just ask the same stupid question again and again.

The addition of Bina Taiyaari ke to form the new tagline, in the face of it seems to be a warning of even dire consequences than earlier if you go and ask the stupid question again. So, if you still want to go ahead and ask this question to someone, then you better be prepared and always have the Golden Rule at the back of your mind, Bina Taiyaari ke Dobara Mat Poochna